When Run The Jewels sent me this track, I knew we had the opportunity to create a film that means something. I felt a sense of responsibility to do just that. We had to exploit the lyrics and aggression and emotion of the track, and translate that into a film that would ignite a valuable and productive conversation about racially motivated violence in this country. It’s provocative, and we all knew this, so we were tasked with making something that expressed the intensity of senseless violence without eclipsing our humanity. For me, it was important to write a story that didn’t paint a simplistic portrait of the characters of the Cop and Kid. They’re not stereotypes. They’re people – complex, real people and, as such, the power had to shift between them at certain points throughout the story. The film begins and it feels like they have been fighting for days, they’re exhausted, not a single punch is thrown, their violence is communicated through clumsy, raw emotion. They’ve already fought their ways past their judgements and learned hatred toward one another. Our goal was to highlight the futility of the violence, not celebrate it.
I am really proud of where we ended up, and I am very thankful that our actors Shea Whigham and Keith Stanfield committed to these characters 100%. They breathed complex life into two people who are usually portrayed in simplistic ways – as archetypes. I can tell you it was an emotional shoot day. It is tough to re-create moments that are so fresh and prevalent in our world today. It affected all of us in deep ways. But I believe that it is important that the way we feel when we see these events in real life has an effect on us. That we resonate with what we know to be right and we don’t numb ourselves out so those feelings can simply be swept away, we must confront them and take some action, however small, or we’ll be stuck in the same cycle of violence and hate.
From Killer Mike:
This video represents the futile and exhausting existence of a purgatory-like law enforcement system. There is no neat solution at the end because there is no neat solution in the real world. However, there is an opportunity to dialogue and change the way communities are policed in this country. Salutes to AG Rojas for his unique take on the subject matter and to Shea and Keith for giving us their all and bringing it to life.
This is a vision of a seemingly never-ending struggle whose participants are pitted against each other by forces originating outside of themselves.
Here are two things I don’t like: football and shitty beer. In fact, they are pretty high up there on the list of things I really and truly dislike. But wrap them up in puppies and pretty horses and a fantastic cover of a late-80s hit? I’m totally into it.
So cute. I die.
Last year’s puppy love fest was voted “Best Commercial” by viewers during the game on Hulu (and won a bunch of other awards too). AND LET’S NOT FORGET 2 years ago when they made everyone cry with a clydesdale baby and Fleetwood Mac. This trilogy of pure sentiment was created by ad agency Anomaly.