Everyone knows that the NFL has a problem with domestic violence (as in, the players are violent and then they get caught). Ray Rice, Ray McDonald, Jonathan Dwyer, Quincy Enunwa, Junior Galette, and Josh McNary have all been arrested for domestic violence in the past year (for a complete list of NFL arrests dating back to 2000, see here). The league came under fire for their lenient punishments for these crimes over the past several months, and is in desperate need of some good PR. Apparently it’s here. The NFL donated airtime during the Super Bowl to a group called No More (which may or may not be associated with the NFL, I can’t really tell) and they’re airing a commercial promoting domestic violence awareness.
The spot is inspired by a Reddit post from last year written by a 911 dispatcher. Redditer /u/Crux1836 tells a story about a woman who called 911 pretending to order a pizza. He thought it was a prank until he realized that she was in danger and her attacker was in the room with her. This commercial has this phone conversation as a voiceover while showing scenes of a house that looks like its been through a fight. NFL commissioner Roger Gooddell promised to impose stricter guidelines regarding domestic violence among players, so maybe this is the step in the right direction. This is the first time an ad about domestic violence will be aired during the Super Bowl.