Not strictly Bey-related, but Mr. Knowles-Carter is close enough. The following ad was played during Game 5 of the NBA Finals:
Part Samsung commercial, part discussion on the making of art in the current world, the three-minute ad shows Jay working in the studio with Pharrell, Timbaland, Swizz Beatz, and Rick Rubin.
And these are the best parts in GIF form:
“We don’t have any rules, everybody is trying to figure it out. That’s why the internet is like the Wild West. The Wild Wild West. We need to write the new rules.” – Jay
Samsung is offering Magna Carta Holy Grail free to a million Galaxy users 72 hours before its general release through a customized app on their devices.