Magna Carta Holy Grail

Not strictly Bey-related, but Mr. Knowles-Carter is close enough. The following ad was played during Game 5 of the NBA Finals:

Part Samsung commercial, part discussion on the making of art in the current world, the three-minute ad shows Jay working in the studio with Pharrell, Timbaland, Swizz Beatz, and Rick Rubin.

And these are the best parts in GIF form:

Hov and a piano.

Rick Rubin and Rick Rubin’s beard on a couch.

Swizz Beatz feeling the beat.

Pharrell being so fucking adorable and continuing his streak of inspired fashion choices.

Timbaland showing his Illuminati pride.

Jay and Pharrell being adorbs.

Fresh to death.

And more Jay because that face.

“We don’t have any rules, everybody is trying to figure it out. That’s why the internet is like the Wild West. The Wild Wild West. We need to write the new rules.” – Jay

Samsung is offering Magna Carta Holy Grail free to a million Galaxy users 72 hours before its general release through a customized app on their devices.


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